Lauren Rothman

Why Milk Alternatives from Soy, Almond, Flax and Hemp Are Increasingly Common on Supermarket Shelves

Remember the days when the standard accompaniment to a moist chocolate chip cookie was a cold, tall glass of milk? That ritual might soon be a thing of the past. Over the past few decades, milk consumption has plummeted, and an ever-diversifying set of plant-based dairy alternatives has hit supermarket shelves to take moo juice’s place in your breakfast bowl. “Got Coconut Milk Beverage?” sure doesn’t have the same ring to it as the dairy industry’s pervasive 1995 slogan, but if current trends continue, it might soon be a more accurate catchphrase.

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