Jeff Hardwick

Shopping Town, USA: How Developers Trick People Into Moving to Dressed-Up Malls

Located in the heart of Silicon Valley, San Jose’s Santana Row covers 42 acres. Its dense, high-end retailing, residences, restaurants and offices create a city within a city. The architecture, with urban row houses finished with earth tones and pastel stucco, overtly evokes Old Europe, and developers brought in antique metalwork, pottery and stone fountains to further instill a sense of history (one store even imported the façade of a 19th-century building from France). 

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