Make America Great Again hat in support of Donald Trump at a rally at Veterans Memorial Coliseum at the Arizona State Fairgrounds in Phoenix, Arizona. // Gage Skidmore
President Donald Trump's approval among millennials has taken a steep dive, reaching its lowest point of the year in August, Newsweek reports.
According to YouGov/Economist polling, in June, 40 percent of millennials supported Trump’s job performance while 53 percent disapproved — a net rating of -13 points.
In July, that figure dropped to 41-57 (-16), before plummeting to 33-56 (-23) in August. That’s a 10‑point decline over just two months, reflecting growing dissatisfaction among millennials as the 2025 political season heats up.
READ MORE: 'Gloom' over Trump economy hits worst levels 'since the Great Recession': report
Trump now faces slipping approval ratings that could weaken his influence and hurt Republican prospects in the 2026 midterms. After returning to the White House in January with solid numbers, his support has eroded amid economic concerns, tariff backlash and political discontent.
Trump and former Vice President Kamala Harris had turned to podcasts and digital outreach to court millennials, a generation wary of legacy media and traditional messaging.
Millennials are defined generally as people born from 1981 to 1996. The generation has overtaken baby boomers as the largest age demographic, according to the Pew Research Center.
The poll shows that Trump’s declining popularity among millennials is being driven by worsening views on the economy and inflation. On the economy, Trump’s approval among millennials slipped from 36 percent approval and 52 percent disapproval in June to 38 percent approval and 54 percent disapproval in August, reflecting a parallel rise in approval and disapproval.
Inflation also appears to be a particular weak spot. Approval in this area dropped from 33 percent in June to 27 percent in August, while disapproval rose from 58 percent to 60 percent.
The shift highlights a growing concern among younger voters about persistent price pressures.