The Trump Organization on Monday announced the creation of a new cellular phone service named after U.S. President Donald Trump and teased the upcoming release of a gold, $499 smartphone—news that elicited swift rebuke from two watchdog groups.
"The limit to Trump family profiteering does not exist," wrote the group Citizens for Responsibility and Ethics in Washington in response to Eric Trump discussing the update on Fox Business Network on Monday.
The new wireless service, called "Trump Mobile," advertises a $47.45 a month plan, and will operate as a licensing agreement.
"Trump Mobile, its products and services are not designed, developed, manufactured, distributed, or sold by the Trump Organization or any of their respective affiliates or principals," according to a Monday statement from the Trump Organization, which is headed by the president's sons, Eric Trump and Donald Trump Jr. "T1 Mobile LLC uses the 'Trump' name and trademark pursuant to the terms of a limited license agreement which may be terminated or revoked according to its terms."
According to that same statement, Trump Mobile will offer 5G service in partnership with existing major cellular carriers. It will also offer unlimited talk and text and other benefits, and subscribers to the plan will receive "telehealth services, including virtual medical care, mental health support, and easy ordering and delivery for prescription medications."
In addition to the new wireless service, a gold-colored "T1" smartphone will be available starting September, according to the Trump Mobile website.
"It seems utterly unfathomable that you could build a phone with this set of specs, at this price, to be delivered in September," remarked David Pierce, editor-at-large at The Verge.
The new wireless phone service is one of several products featuring the Trump name, including the $TRUMP meme coin.
Trump reported over $600 million in income stemming from a variety of ventures, including cryptocurrency, in a public financial disclosure report that appeared to cover the period of 2024 and which was released on Friday, according to Reuters. The report showed that Trump made millions in royalty payments for products that feature his name and likeness, according to NBC News. $TRUMP was released in January and not included in the filing, per NBC.
"The foray into phones raises new questions about conflicts of interest, with the president's family business entering a sector heavily regulated by federal agencies while Trump wields executive power over them," The Guardianreported on Monday. "It creates a particularly difficult situation for the Federal Communications Commission chairman, Brendan Carr, who must now oversee regulatory matters affecting a network bearing his boss's name."
Robert Weissman, co-president of the watchdog group Public Citizen, wrote on Monday that "Americans should slam down the phone in response to the latest marketing ploy from the Trump family business. Everything about this plan should tell Americans to disconnect right away."
Weissman cast doubt on the plan for a number of reasons, including that the physical phone would be designed and built in the United States. While speaking on "The Benny Show," Eric Trump said Monday that "eventually all the phones can be built in the United States."
Separately, Weissman added, "Good luck getting a federal agency to hold the company accountable if service fails or things go off the rails."
"We'll need many more details to fully assess what's going on—including the worrisome claim of offering a pharmacy and telehealth benefit—but it's already clear this is a plan that should be canceled, immediately," Weissman concluded.