U.S. President Donald Trump listens during a meeting with Ukrainian President Volodymyr Zelenskiy (not pictured) and European leaders amid negotiations to end the Russian war in Ukraine, at the White House in Washington, D.C., U.S., August 18, 2025. REUTERS/Alexander Drago
Donald Trump has run for president four times, starting with his short-lived Reform Party campaign in 2000. And his fourth campaign was his most successful, marking the first time he won the popular vote.
2024 was a close election, not the "landslide" Trump claims it was. But he won the national popular vote by roughly 1.5 percent, and a key factor in that victory was his ability to reach a wider range of voters than in 2020.
Trump not only rallied his hardcore MAGA base last year, but also, made a concerted effort to reach out to Latinos, Gen-Z, independents, and the Manosphere.
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Trump, according to the Miami Herald, won 32 percent of Hispanic voters in 2020; in 2024, that number increased to 46 percent — much to the frustration of Democratic strategists.
But according to the Herald's Brendan Rascius, polls are showing his approval among Latinos falling.
In an article published on August 19, Rascius cites polling data from Reuters/Ipsos poll, The Hill and Gallup and explains, "Conducted over six days in August, the (Reuters/Ipsos) poll found 40 percent of respondents approve of Trump's job performance so far. This figure, while the lowest recorded since Trump's inauguration, is unchanged from July. But it is down 7 points from January, when a record-high 47 percent of Americans approved of Trump."
Trump's inroads among Latinos, Rascius notes, helped him win the 2024 election. But now, according to Rascius, "About one-third of Hispanic respondents, 32 percent, said they approved of Trump's job performance, on par with a previous low recorded this year. By comparison, the president's approval rating among Hispanic adults stood at 34 percent in April and 37 percent in January, marking a 5-point decline, according to The Hill."
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Read the full Miami Herald article at this link.