Trump taps 'alpha male' influencer as new envoy for American t​ourism and values

He’s been called a “masculinity hobbyist” and a “right-wing entertainment weirdo best known for his love of Hooters,” but self-described “alpha male” Nick Adams, a conservative political commentator, will now also be known as the Special Presidential Envoy for American Tourism, Exceptionalism, and Values.

The Washington Post in 2024 described Adams as “the Trump-backed raconteur who is teaching America’s young men the art of being hard to deal with.”

“In some ways,” the Post added, “Adams’s shtick is conventionally conservative: He’s Christian, he’s very concerned about there being only two genders, he rails against ‘woke.’ In other ways, his version of MAGA manhood is so over-the-top, so uncanny that it almost seems like performance art.”

Politico reports that Adams’ new role comes months after his nomination to be the U.S. Ambassador to Malaysia fell through.

His White House bio calls Adams a “political and policy author, thought leader and educator” who currently serves as the Executive Director of the Texas and Florida-based Foundation for Liberty and American Greatness (FLAG), a non-profit organization that teaches civics and informs parents and students on the power of the American Dream.

In a social media video, Adams said, “the greatest president we have ever seen has bestowed upon me” the duty to tell the story of American greatness “near and far, to reignite a love for America at home, and relight the sacred beacon atop the shining city on a hill for the entire world to see.”