President Donald Trump has officially entered the fragrance market, rolling out his personal scent collection named "Victory 45-47" on Monday.
In a post on his Truth Social platform Monday evening, the president wrote: "Trump Fragrances are here. They’re called 'Victory 45-47' because they’re all about Winning, Strength, and Success — For men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!" the president wrote.
The post features a link directing users to a website where the perfumes can be purchased. The fragrances — named "Trump for Women" and "Trump for Men" — are sold in bottles priced between $199 and $249.
READ MORE: 'I cannot remain quiet': Officer defies orders to denounce Trump policy in scathing op-ed
The page includes a note: "For Patriots Who Never Back Down, Like President Trump. This Scent Is Your Rally Cry In A Bottle."
Social media users including journalists and political analysts raised concerns over the president's announcement.
Political commentator Mehdi Hasan wrote on the social platform X: "How is this legal?"
Political analyst Sarah Longwell said: "It’s too embarrassing for words."
Writer Russel Drew said: "Trump Fragrances: Victory 45-47 — because nothing says 'Winning' like a cologne that smells like lies, discount cocaine, and pool chlorine. It’s a cult in a bottle."
Rep. Tom Suozzi (D-N.Y.) wrote in an X post: "This can’t be real! Is it? He must just be trying to distract us from the awful bill which unnecessarily gives a tax break to the wealthiest Americans while cutting healthcare and food for some of the most needy, all while exploding the largest deficit in the history of America. Bizarre."
Journalist Yashar Ali wrote on the social platform Bluesky: "The president promotes his personal fragrance line."
"Trump is making money on perfume as they are voting on a bill that will increase our national debt, give our money to his billionaire friends, and take healthcare and services away from Americans," wrote a user.
READ MORE: American pride plunges to new low under Trump — again