UC Berkeley’s Taylor Swift course will combine 'literature, economics, business and sociology'

Taylor Swift has been a millionaire for some time, but on October 26, Bloomberg News reported that the 33-year-old pop star had become a billionaire thanks, in part, to the success of her Eras Tour.

Swift's tour, according to The Guardian, has generated so much money that the University of California, Berkeley's Haas School of Business has added a course devoted to her. The 13-week course, designed by Berkeley economics graduate Crystal Haryanto, will be called "Artistry and Entrepreneurship: Taylor's Version" and make its debut in the spring of 2024. And it won't focus exclusively on her music.

Haryanto told NBC News, "It will be a cross section of literature, economics, business and sociology, and I think that we're studying her impact as an artist, as a whole. I want to study her literary devices, but also, how those literary devices create meaning."

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The course's syllabus states, "Swift's ability to connect with listeners is unparalleled. Through lyricism, branding, and craft, we'll explore how art and authenticity create enduring value and a viable enterprise."

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Read The Guardian's full report at this link and NBC News' report here.