Top Senate Republican admits GOP losing the messaging war on high prices

Senate Majority Leader John Thune speaking to reporters on February 11, 2025 (Joshua Sukoff/Shutterstock.com)

Republicans are taking heat on two fronts as they struggle to win the affordability messaging battle while killing affordability legislation.

“Republican lawmakers, aides and strategists tell NBC News they worry that high prices and their party’s poor messaging on affordability could cost them in the midterms,” the news network reported over the weekend.

Politico reported on Monday that “Republicans are divided over how to address growing cost-of-living concerns over health care, housing, student debt and more.”

As President Donald Trump calls affordability a “hoax” and a “con job,” recent polls show his approval rating is underwater, and some say Republicans have not made the affordability crisis a central legislative focus.

Senate Republican Majority Leader John Thune appeared to suggest affordability is an issue to tackle down the road.

“We haven’t probably messaged as effectively as we should,” Leader Thune said in an interview, Politico noted. “I think we’ll have lots of opportunities now that we’re getting into an election year to talk about the things we’ve done and how they are going to lead to things being more affordable for the American people, probably starting with tax relief next year.”

One of the things Senate Republicans did was join with Democrats to pass out of committee — unanimously, some Democrats noted — a bill to improve housing availability and affordability.

House Republicans killed the legislation, known as the ROAD to Housing Act.

“Just this weekend, congressional leaders released a compromise version of the annual National Defense Authorization Act without housing legislation sought by Senate Banking Chair Tim Scott (R-S.C.) and ranking member Elizabeth Warren (D-Mass.), after House Financial Services Chair French Hill (R-Ark.) and other key House Republicans objected.”

Senate Democrats expressed outrage.

“Leave it to House Republicans to fumble a comprehensive, bipartisan housing package that passed out of the Senate committee UNANIMOUSLY!” decried U.S. Senator Tina Smith (D-MN).

“Unbelievable,” lamented U.S. Senator Mark Warner (D-VA). “House Republicans just killed our broadly bipartisan housing affordability bill, which would have been a great first step towards lowering skyrocketing rents & mortgages. Republicans are actively torpedoing progress towards lowering your rent.”

“Trump claims he wants to lower housing costs, but his allies in the House just axed a bipartisan bill that UNANIMOUSLY passed the Senate to do just that,” noted U.S. Senator Elizabeth Warren (D-MA). “If Republicans keep blocking legislation to cut housing costs, Democrats will pass it ourselves when we take back Congress.”

The communications director for U.S. Senator Kirsten Gillibrand (D-NY), James Singer, summed it up: “It’s not the message, it’s the policies.”

Economist and economics professor Justin Wolfers told CNN, “When we talk about affordability, so much of what’s going on with prices is in fact a direct result of public policy. We’ve seen tariffs that have raised costs. We’ve seen a big rise in deportations, which are making it difficult for farmers to bring in their crops. We’ve seen health insurance premiums rise as Congress has fiddled with Obamacare subsidies.”

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