We've hit a new, if hilarious, low in the Spanish language ad wars.  It's hard to imagine what it would have been like to be a fly on the wall in the focus group where the NRA developed the latest, most bizarre, approach to reeling in Latino voters of this election. According to the Washington Post:




The latest TV ad from the National Rifle Association yokes immigration fears to the gun rights debate by raising the specter of crime by illegals before noting that Barack Obama voted against a 2004 Illinois bill to provide additional legal protections to individuals defending themselves with firearms against home-invading criminals.


After what must have been months of tedious message-pruning, they've decided to spend around 8 figures running Spanish and English language ads that essentially brand all undocumented immigrants as dangerous criminals, on par with rapists and drug dealers, in battleground states where the Latino vote could well swing the election.