Conservative journalist believes he has 'explanation' behind Biden’s PR resurgence

Political analyst and 'Morning Meeting' host Mark Halperin claims former president Joe Biden’s family income has buckled following his exit from the White House, and this could be fueling his recent return to shows like ‘The View’.

“They’ve hired the former Pentagon spokesperson to manage the Biden comeback, that Joe Biden wants to be out, that [President Donald Trump’s] 100 Days are over, … [and Biden] wants to be prepared for the books that will come out that will be critical of him, he wants to speak out against Donald Trump, defend his reputation.” Halperin said on ‘Morning Meeting’. “You could say Biden’s doing this to fight back or defend his reputation, but I’ve talked to … somebody very familiar with the Biden’s and they said something … which I think is part of the explanation.”

“Biden, Inc. has collapsed,” Halperin explained. “… The trough is empty, the spigot is turned off. Biden, Inc. needs a source of revenue.”

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When asked how much money Biden’s name “could be pulling in today,” former Trump political aid Sean Spicer said he doubted it was comparable to that of other former presidents.

“The grift is over,” said Spicer. “The big guy isn’t getting his cut anymore, and that’s a problem.”

“All those Biden grand-kids had a lavish lifestyle …,” Halperin said, “[but] Joe as a former president is not in a position to get the same kind of paid speeches or corporate board [seats] or a book deal.”

‘Morning Meeting’ co-host Dan Turrentine said, “The challenge for him [on press engagements] is we know what everyone wants to ask him about: why he dropped out, about his age … but he still doesn’t have good answers.”

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Spicer suggested Biden lean into an “elder statesman role” and highlight the next generation of young people in the party, but to give up on delivering speeches.

“They’re in a business, and if they can’t make 15 percent or 20 percent off a $100,000 speech it’s not worth their time.”

Halperin added that if Biden wrote a book dedicated to ‘burning every bridge’ with U.S. Rep. Nancy Pelosi (D-Calif.) and former democratic presidential nominee Hillary Clinton and other prominent Democrats the book would probably sell very well.

See the full ‘Morning Meeting’ video here.