Toyota exposed for funding climate denialism designed to slow EV transition

Nearly three decades after its introduction, the hybrid Toyota Prius is still associated with environmental action and the scientific consensus that fossil fuel emissions, including those from vehicles, must be reduced to avoid the worst effects of planetary heating.

But a Tuesday report from watchdog group Public Citizen reveals how Toyota has spent recent years becoming the largest funder of U.S. lawmakers who deny the existence of the climate emergency, and a major opponent to the expansion of electric vehicles.

In the report, titled Driving Denial, senior clean vehicles campaigner Adam Zuckerman explains how Toyota has emerged over the last three election cycles as the auto industry's top financial backer of climate deniers in Congress—donating to 207 of their campaigners.

Top climate-denying beneficiaries of Toyota include U.S. House Speaker Mike Johnson (R-La.), who received $10,000 from Toyota in during the 2024 cycle—the maximum amount allowed—and Rep. Jason Smith (R-Mo.), who received $7,000 after he called for the end of EV tax credits and demanded the Environmental Protection Agency (EPA) be eliminated.

Between 2020-24, Toyota's political action committee (PAC) has contributed tens of thousands of dollars to right-wing lawmakers including Rep. James Comer (R-Ky.), David Schweikert (R-Ariz.) and Cathy McMorris Rodgers (R-Wash.)—giving a total of "$808,500 to the campaigns of congressional candidates that deny or question the existence of climate change," according to Public Citizen.

Despite Toyota's reputation as a hybrid car innovator, said Zuckerman, "the world's largest automaker has quietly spent the past several years building a powerful U.S. influence operation in an effort to delay the transition to electric vehicles."

"Funding a small army of climate-denying lawmakers, while lobbying aggressively against stronger emissions and fuel economy standards, is a volatile combination intended to roll back policies that protect our communities and planet," he said.

In addition to financing the campaigns of lawmakers who deny that fossil fuel emissions are heating the planet and contributing to more extreme wildfires, hurricanes, and other disasters, Toyota has also directly pushed back against climate regulations.

Three days after President-elect Donald Trump won the November election, Toyota Motor North America executive Jack Hollis falsely called tailpipe emissions standards introduced by California and the EPA "EV mandates" and claimed they will "remove consumer choice."

"Funding a small army of climate-denying lawmakers, while lobbying aggressively against stronger emissions and fuel economy standards, is a volatile combination intended to roll back policies that protect our communities and planet."

Hollis also wrote a Wall Street Journalop-ed called on the incoming Trump administration to dismantle Biden-era policies that push automakers to reduce emissions, and in December, Toyota announced it was donating $1 million to Trump's inauguration

"Instead of embracing a green energy future, Toyota has aggressively lobbied to delay and weaken climate action," Public Citizen's report reads.

Toyota's advocacy "has borne results," notes the report. "During the Biden administration, lobbying from Toyota and others forced the EPA to weaken an ambitious EPA plan to limit vehicle emissions. The changes slow the adoption of more stringent vehicle pollution limits, making it easier for EV laggards like Toyota to meet regulations without building electric vehicles."

While billing itself as a global climate leader in recent decades, Toyota was named by InfluenceMap as the third-worst company in the world for anti-climate lobbying, after only fossil fuel giants Chevron and ExxonMobil.

InfluenceMap's 2024 scorecard "highlights Toyota's lobbying efforts against emissions standards in the U.S. and Australia and against EV mandates in Canada and the United Kingdom, as well as Toyota's success in weakening emissions stands in the U.S. and fuel efficiency standards in Australia," reads the Public Citizen report.

While ramping up its lobbying efforts Toyota has invested in carbon-intensive hydrogen-powered vehicles such as the Mirai, a hydrogen fuel cell vehicle (HFCV) introduced in 2014. The Mirai has sold fewer than 25,000 units and has failed to provide consumers with the infrastructure needed for HFCVs, with just 60 hydrogen refueling stations in the U.S. and Canada—leading to a class action lawsuit against the automaker.

The company has pursued "a risky strategy that has left Toyota vulnerable to an influx of competitors who have leapfrogged the auto giant to build the next generation of vehicles," reads the report. "Instead of innovating, Toyota has bankrolled lobbyists and climate-hostile lawmakers to help it defeat EVs."

According to the report, the automaker's abandonment of EV innovation and embrace of climate denial begs the question: "In 20 years, how will the world think of Toyota?"

EVs, said Zuckerman, "are the future of the automotive industry, and if it fails to evolve, Toyota risks becoming the next Kodak or Blockbuster, corporate giants that fought innovation and paid the price for it."