'Have a nice cry and seek some help': GOP rep mocked for tirade over restaurant logo

21 August

Rep. Byron Donalds at the 2024 Republican National Convention in Milwaukee, Wisconsin on July 15, 2024 (Image: Shutterstock)

Rep. Byron Donalds (R-Fla.) reminisced about his early days working at Cracker Barrel in Tallahassee in a post on the social platform X Thursday, claiming it was where he “gave his life to Christ” — before unleashing a politically charged critique of the chain’s controversial new logo.

“No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again,” Donalds declared in the X‑post, striking a chord with critics of the reshaping of the chain’s beloved iconography.

Cracker Barrel, an Americana stalwart founded in 1969, recently unveiled a sweeping brand overhaul under its “All the More” campaign, removing its iconic “Uncle Herschel” figure — an old man leaning on a barrel — from its logo, and replacing it with a minimalist, text‑only design using its signature gold-and-brown color palette.

The redesign has provoked widespread criticism across the political spectrum. Conservative figures, including President Donald Trump's son, Donald Trump Jr., blasted the move as erasing a “beloved American aesthetic,” while others have condemned it as “sterile” and “soulless.”

"WTF is wrong with Cracker Barrel ??!,” wailed Donald Trump Jr in a post on X.

Meanwhile, Donalds' post was mocked on social media.

Patrick Jaicomo, a civil rights litigator, reacted to his post and wrote: "Ok, fine. I can’t stand it anymore. I don’t care about Cracker Barrel’s logo. If I had to pick, the old logo’s better. That said: Can someone please tell me how the new logo is 'woke'? Or how either logo has any political valence whatsoever? @ByronDonalds, help me understand?"

Liberal influencer Aaron Rupar said: "Byron, it'll be okay. Have a nice cry and seek some help. They changed their logo. We'll get through this."

Progressive influencer Alex Cole wrote: "Imagine being a U.S. Congressman and your top issue is fried chicken font."

Former White House correspondent Sam Youngman wrote: "The f--- happened in that parking lot?!"

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