Brittany Aldean — a former American Idol contestant who later married country music star and Trump ally Jason Aldean — is launching a MAGA-coded perfume line that she says is for women with “good values.”
Called VADA, Aldean introduced the brand via an article in the alt-right magazine Evie, which rose to prominence among MAGA circles in the early days of the pandemic, when it would run covid-denial, anti-vax, and other relevant stories. This, decided Aldean, was the perfect place to reveal her “faith-based” fragrance to the world.
After taking a moment to complain about gender transitioning — about which Aldean has previously made statements that caused her husband’s PR firm to drop him as a client — she reassured the audience that she and her husband are “fine” and “not asking for sympathy” (the musician has released multiple bestselling albums since the 2022 scandal and has a net worth of around $100 million), before asserting that her fragrances are “definitely” for “the woman who is rooted in red, white and blue and has good values. Maybe she's raising a family or building a career but is faith-based."
Or as she told a reporter at Puck, the brand prioritizes “faith, family, fun, and freedom,” and is a “perfume to go to church on Sundays.”
This isn’t the Aldeans’ first venture into the realm of MAGA-oriented beauty and apparel products. In 2023, Brittany and her sister launched a short-lived brand that emphasized anti-Biden messaging. Shortly after that, she and her husband started the Aldeans — a “MAGA cowboy” line that slaps President Donald Trump’s face on t-shirts and beer koozies.
The couple’s transphobic statements and MAGA-focused product lines have raised eyebrows before, with singer Cassandra Pope pointing out, “You’d think celebs with beauty brands would see the positives in including LGBTQ+ people in their messaging.”