Genius! British Teen Collects Hundreds of Coupons, Spends Them on Food for the Poor

16-year-old Jordan Cox is spreading some holiday cheer.

Photo Credit: trekandshoot/

A teenager from England came up with a genius idea to spread some holiday cheer.  16-year-old Jordan Cox collected hundreds of supermarket coupons and bought nearly $1,000 dollars, or 600 pounds, worth of food for families.

As The Telegraph notes, he scoured the Internet and found 470 coupons to use. He donated all of his food to a charity called Doorstep, which delivers food to poor families.

He bought items such as 80 packs of butter; 40 black puddings; 19 bottles of juice;  36 packs of tofu, vegetarian sausages and falafel; and much more.

“I read an article that said a thousandth of the UK population are unable to eat this Christmas because they don't have any money,” said Cox.  “I decided wanted to help as many people as I can, and to also show that it's possible to shop very cheaply, if you know how.”  He added: “The Christmas shop was definitely the best experience of my life. I feel so pleased that I could help so many people.” His mother was extremely pleased with him.

An employee at the charity Doorstep, Vicky Fox, said she was pleased with Cox’s initiative.  “I'd call his gift a great and generous act of a young man and what he did made a real difference. He's made a really difference to families who work with us to survive on extremely low incomes and do need the help.”

Cox says he plans on launching a coupon-hunting website to help others learn how to save on shopping. And perhaps a thing or two about giving.


Alex Kane is former World editor at AlterNet. His work has appeared in Mondoweiss, Salon, VICE, the Los Angeles Review of Books and more. Follow him on Twitter @alexbkane.

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