How CNN's impending merger with Time Warner could to bigger problems for the embattled network

How CNN's impending merger with Time Warner could to bigger problems for the embattled network
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Over the last several weeks, CNN has made headlines for the shift in its leadership following the disclosure of the affair between former CNN president Jeff Zucker and Allison Gollust. But despite the shake-up at the network, The New Yorker has highlighted how the other changes could signal a bigger problem for the network in the very near future: namely the network's impending merger with Time Warner.

According to The New Yorker's Clare Malone, the upcoming launch of CNN+ streaming app could be an indicator of some of the challenges that the network could face as it works to regroup despite making notable hires to appear on the network.

"The launch, this spring, of CNN+, the network’s streaming service, only serves to highlight some of the problems that could confound CNN as it looks for a place in the new company. CNN has made a number of high-profile hires for CNN+, such as the former Fox News anchor Chris Wallace, the cook Alison Roman, and the actress Eva Longoria, who will host a food-and-travel series on Mexico," Malone wrote.

As the network ventures into new territory, Malone is posing the question of whether not CNN is headed in the right direction with its hosting decisions.

"Tapper will have a book-club show, and Cooper will host one on parenting. Some employees, though, are dubious about who the audience for CNN+ will be. Do people really love Jake Tapper enough to want to watch his book club?” one asked."

The writer also raised concerns about the network's editorial tone and John Malone's direction and influence.

"There are also concerns at CNN about Malone’s potential influence on the network’s editorial tone, which, during the Trump years, centered opinion in prime time more than it ever had. Some at the network have argued that the Trump Presidency and its assault on fact and the press necessitated that change in tone and emphasis."

So, what could streaming mean for the future of CNN? Malone notes that there are a number of possibilities. She wrote, "Cool and analytic, Malone could one day conclude that it would be best to cut loose from the streaming experiment as soon as the bottom line doesn’t compute."

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