Here's what Biden needs to do to ensure Trump goes down in flames
Polls consistently show President Donald Trump trailing former Vice President Joe Biden in key battleground states, although many of them find the Democrat with single-digit leads that could be overcome. Crooked Media’s Dan Pfeiffer, based on a recent Crooked/Change Research poll, argues that one way for Biden to strengthen his lead is to focus on new and infrequent voters.
Change, according to Pfeiffer, “surveyed 3,098 new and/or infrequent voters” from September 9-13 “in the six closest battleground states: Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin." And he focused in on three key details that he thinks are quite positive for the former vice president: (1) the voters are “highly engaged,” (2) they tend to favor Biden (3) and there's still “room to grow” for the Democratic candidate.
Pfeiffer explains: “A staggering-yet-satisfying 62% of these voters have an unfavorable opinion of Trump. Throughout the poll, respondents were exposed to positive and negative messages for each candidate. After that exercise, the race moves three points in Biden’s direction, which is more movement than we have seen in previous PollerCoaster polls.”
So how can Biden actually win these voters to his side? If the current polls are right and reflect the state of the race on Election Day, Biden should win by a healthy margin. But many argue that he needs to win by a major landslide to quash any chance of election meddling and to complete undermine the appeal of Trumpism. As an added benefit, winning by a massive margin will increase his chances of flipping more Senate seats, which will be crucial to having a productive and successful first term.
The best way to grow Biden’s vote share is to win the economic messaging battle. The two best-testing messages were related to the economy. As we have seen in other polling, eroding Trump’s economic strength is a two part process:
- Demonstrate that Trump is a plutocrat not a populist;
- Inform people about Biden’s policies.
In the poll, 55 percent of undecided voters found a message contrasting the health-care plans of the candidates to be very or somewhat convincing.
Other successful messages focus on protecting Medicare, Medicaid, and Social Security; fighting the pandemic; unifying the country; bringing down the cost of tuition; and fighting climate change.
"Every pro-Biden message tested better than any of the Trump messages. Biden’s policy positions are more popular and his messages are more persuasive, but they are not yet breaking through with this group of hard to reach voters," he wrote. "Because of the dearth of knowledge about Biden, simply attacking Trump is not enough. We also have to fill in the gaps about Biden and his plans."