Cultural sticking point: Conservatives angry and confused after Aunt Jemima brand retired

Cultural sticking point: Conservatives angry and confused after Aunt Jemima brand retired
Aunt Jemima, Pancake Syrup. 8/2014, by Mike Mozart of TheToyChannel and JeepersMedia on YouTube.

The Aunt Jemima brand will get a new name and image, and the change prompted a wave of conservative anger.


Quaker Oats announced the syrup and pancake mix brand, which dates back to 1889 and originally featured a Black minstrel character, will get yet another update further away from its racist origins after facing renewed criticism during nationwide outrage over police killings of Black Americans.

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” said Quaker Foods North America vice president and chief marketing officer Kristin Kroepfl. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

Conservative social media users were left confused and angry.

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