Whole Foods Faces Internet Backlash for Opening Asian-Themed 'Yellow Fever' Restaraunt

Earlier this week, Whole Foods opened a new Asian-themed restaurant called “Yellow Fever” at one of their Long Beach, California locations — and Twitter immediately pointed out how racist the name was.

The company announced they’d be opening the restaurant that shares a name with the racist concept of an “Asian fetish” in early March.

“Yellow Fever for an Asian restaurant?” Yahoo Finance’s managing editor Sam Ro tweeted. “That’s both unappetizing and racist.”

Food journalist Allison Robicelli, meanwhile, noted that “Yellow Fever was once known as the American Plague, killing hundreds of thousands of people during the 19th century.”

“It’s still prevalent in South American & Africa,” she continued, “and has killed tens of thousands since 2010.”

“Know what would have been a really good way to learn about this?” Robicelli mused. “By Googling ‘Yellow Fever.'”

Check out more responses below:

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.