Planned Parenthood Launches $20 Million Midterm Election Campaign

On Wednesday, Planned Parenthood announced a plan to invest $20 million in the 2018 midterm elections, the organization’s largest midterm campaign effort yet.


The electoral battle plan initially targets gubernatorial and Senate races in eight states—Arizona, Florida, Michigan, Minnesota, Nevada, Ohio, Pennsylvania, and Wisconsin—with plans to expand to other states and smaller races. Of those states, the campaign’s newly unveiled website pledges to focus its energy on “key races” in Nevada, where many consider Republican Senator Dean Heller to be vulnerable; Pennsylvania, where Democratic Governor Tom Wolf faces re-election; and Wisconsin, where Planned Parenthood wants to help oust Republican Governor Scott Walker and re-elect Democratic Senator Tammy Baldwin.

Citing Democratic successes in Alabama and Virginia in 2017 that were thanks in large part to the mobilization of women voters, particularly black women, Kelley Robinson, Planned Parenthood’s national organizing director, said the organization hopes to capitalize on that political momentum and “channel the activism” of its 11 million supporters.

Recent years have seen Planned Parenthood transform itself from a woman’s health organization to a massive political force under the leadership of Cecile Richards, who announced in late January that she would be stepping down as president. In 2017, as supporters fought against efforts to repeal the Affordable Care Act and defund the organization, Planned Parenthood launched an organizer-training program, with volunteer “boot camps” intended to strengthen an activist network across all 50 states.

“This year,” Planned Parenthood Press Secretary Ben Halle told the Prospect in an email, “we’ll be turning to our volunteers to help us continue to fight against attacks against Planned Parenthood and access to health care, to work in their communities to educate and engage people on these issues, as well as help us win at the ballot box in 2018.”

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