Were Animals Brutally Killed to Make Your Winter Jacket?

During the four days after Canada Goose opened its first retail store in the United States, animal rights activists staged massive protests at the entrance, dissuading shoppers from entering and shaming those who purchased coats after seeing images of geese and coyotes being terrorized and killed for their feathers and fur.


In this six minute video, Canadian journalist Zach Ruiter captured some of the dramatic encounters between the protesters and Canada Goose customers on the day of the store’s grand opening in New York City.

TheirTurn, which also reported from the grand opening, interviewed actor and comedian Dave Hill, who stopped by with his dog Lucy to lend his support. In addition to criticizing the Canada Goose for engaging in “mass slaughter” while masquerading as a “mom and pop” business, Hill contemplated asking the company, which uses wild dog (coyote) fur, if it would make a coat using Lucy’s fur.

In October, activists with PETA and Direct Action Everywhere (DxE) staged an in-store disruption on the opening day of its first retail store. According to PETA, “25 chanting, poster-wielding PETA supporters and DxE activists descended on the grand opening of Canada Goose’s first-ever brick-and-mortar store in Toronto. Less than a minute after protesters entered the building—where they were immediately locked in by security personnel—the company’s CEO, Dani Reiss, fled to the back of the store.”

Canada Goose is being targeted by animal rights activists because the company sells winter coats stuffed with feathers plucked out of the bodies of geese and lined with the fur of coyotes who are captured in steel leg hold traps. Advocates say that coyotes attempt to chew off their trapped limbs to escape and oftentimes starve to death while waiting for the trapper to shoot them.

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Protest on the opening day of the Canada Goose store in NYC

The red and blue Canada Goose badge on the coats has become a status symbol in urban areas. Activists are working to ensure that customers, some of whom don’t realize they are wearing real fur, know that they’re wearing a “badge of terror.”

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Activists help Canada Goose customers connect the dots between their dogs who they love and the dogs who they’re wearing.

Please ask Canada Goose to stop exploiting geese and coyotes for profit.

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