KFC Made Sunscreen That Smells Like Fried Chicken

How many times have you wished for a sunscreen that makes you smell like fried chicken? If the answer is “Never,” you are not alone. Nonetheless, fast-food chicken chain KFC has come up with a sunscreen that brings to mind the odor of fried chicken (depending on who you ask, since the AP reports several of its reporters who gave it a test run “said the smell did not immediately bring to mind chicken”).

There’s a none-too-subtle joke in there somewhere about the similarity of tanning and frying. Especially since George Hamilton, an actor as well-known for having a super tan body as for his body of work, is the latest KFC spokescolonel. The pitch is part of an ad strategy for the chain's new “extra crispy” chicken option.

A sort of faux infomercial about the product was also part of the giveaway, which you can check out below. If you’re moved to get a bottle of the stuff, there’s some bad news: KFC spokepeople say all 3,000 bottles had been snatched up within hours of the campaign appearing on its website.