I'll Drink to That: Breweries Make Anti-Trump Beers
Donald Trump, a man whose crippling insecurity is only momentarily assuaged when he sees his name on objects (buildings, steaks, fake universities), would normally be very pleased to learn a beer has been named for him. But context is everything, and in this case, the product in question would probably turn that smug Trump smile upside down.
“Chinga Tu Pelo”—that’s “F**k your hair,” in English—is a beer homage of sorts to the horribleness that is Donald Trump and that undefined species on his head. The extra sweet backstory on the brand is that it used to be called Trump Golden Ale, and was once a house beer at Trump Towers. Then Trump went around the country saying a bunch of awful, made-up, scaremongering things about Mexicans. With this turn of events, 5 Rabbit brewery owner Andres Araya decided it was time for a name change.
On its Facebook page back in March, the company explained its thinking. “Help us take a stance against bigotry, misogyny and ignorance this Saturday, March 12th, 2pm at the brewery as we prepare for next week's IL primaries. Silence and complicity are no longer an option against the frontrunner for the Republican nomination. We know we're small but our protest is real. Help us make it bigger!”
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Cans of the beer have been rebranded to feature the new name/insult, and the logo includes a disembodied, floating cartoon simulacrum of Trump’s hair monster. Among the Chicago bars where you can sample the ale is Rogers Park Social, where the beer is on tap. Buy a $6 pint, and $1 is donated to the local ACLU.
"We usually wouldn't want to take a particular political stand as a business, but living in one of the most diverse neighborhoods around, it makes sense to support this local brewery and their awesome products," Wally Andersen, the bar’s manager, told DNAinfo. The bar promises to keep serving the beer until November.
While we're on the topic of anti-Trump beers, you might also want to check out the Short-Fingered Stout made by Philadelphia's Dock Street Brewery. The company's website says the beer is part of a series called "Friends Don't Let Friends Vote Drumpf," created to...
"...declare our disdain for Drumpf, and to extend a little nod of solidarity to our friends, fans and neighbors that also believe the country deserves better representation—on a national and international platform—in the race to be Commander in Chief. We just can't wrap our well-coiffed heads around a candidate who encourages his supporters to attack protesters at his rallies, wants to limit access to the U.S. based on religion, and flagrantly manipulates facts and data. Oh yeah, and that ridiculous wall idea? Come on."
The beer is described as "a bitter and delusional stout with an airy, light-colored head atop a so-so body. Don't worry, its bark is worse than its bite; this big baby comes in at a somewhat conservative 4.5% ABV."