This Sexist Company Invented a Smartphone Just for Women

While we were frivolously striking down burdensome anti-abortion laws and fighting for equal pay, a new company discerned what women really want, and it has nothing to do with pay, reproductive rights, or even equal orgasms. It turns out that the "small hands of women" are just too fragile to deal with the big, bad smartphones everyone else is selling, so thank god for Keecoo, a company dedicated to the crucial task of creating smartphones specifically designed for the fairer sex. Its first product, the K1, promises a front-facing LED flash and 8MP camera that allows you to take selfies in the dark (certainly my favorite hobby), and "capture every beautiful side of you."


This is indeed much better than my current front-facing camera, but it's hard to get excited about a company that uses the phrase "small hands of women" in its marketing collateral. 

The built-in editing software ensures that your skin will be smooth for all those selfies in the dark. The "5 HD AMOLED display" allows users "to do any operation with one hand." Which leads me to wonder what else the executives think we're doing with our hands while using our phones. The copy focuses almost exclusively on the phone's selfie-prowess, with a bit of lip service to a sound system that "provides a feast for the ears of any music lover." Because checking one's email is apparently beyond the scope of the female brain. 

Unfortunately, this phone is just another in a sea of unecessarily gendered products, from the older Virginia Slims (cigarettes for women) to the Bic Her pens which I'd love to think came out in the Stone Age, but were released in 2012. Clearly, in addition to fighting for earning more than 77 cents on the dollar, women were crying out for bejweled pens. In the grand tradition of gender discrimination, the pens cost up to 70 cents more than normal (presumably male) pens, according to Business Insider. 

If your eyes aren't rolling enough, there are also pink "earplugs for her," "man-size tissues" and 37 other products all documented in 22words.com's list of 40 Ridiculously Gendered Products. Try not to injure yourself when you take selfies with them. 

#story_page_post_article

Understand the importance of honest news ?

So do we.

The past year has been the most arduous of our lives. The Covid-19 pandemic continues to be catastrophic not only to our health - mental and physical - but also to the stability of millions of people. For all of us independent news organizations, it’s no exception.

We’ve covered everything thrown at us this past year and will continue to do so with your support. We’ve always understood the importance of calling out corruption, regardless of political affiliation.

We need your support in this difficult time. Every reader contribution, no matter the amount, makes a difference in allowing our newsroom to bring you the stories that matter, at a time when being informed is more important than ever. Invest with us.

Make a one-time contribution to Alternet All Access, or click here to become a subscriber. Thank you.

Click to donate by check.

DonateDonate by credit card
Donate by Paypal
{{ post.roar_specific_data.api_data.analytics }}

Don't Sit on the Sidelines of History. Join Alternet All Access and Go Ad-Free. Support Honest Journalism.