Procter & Gamble Engineer Quits to Make 100% Organic Detergent, Accidentally Discovers Repellent Effective Against Zika-Carrying Mosquitos

Todd Wichmann, founder of Fit Organic, took big risks with his career in founding his company, but he's not encouraging the same with your health.


“My son was four weeks old, my wife had just given birth and I came home one day and said, I think I’m gonna quit and start my own detergent company," Wichmann told WLWT.

The Cincinnati-based chemical engineer quit Procter & Gamble 16 years ago. At that time, Wichmann started making the same products as P&G with one small difference: All of Fit Organic’s products are USDA certified organic. 

Wichmann quickly received rave reviews, including calls saying his produce wash was actually a great insect repellent, which gave Wichmann an idea when the Zika virus began making headlines. Last year when Brazil was hit with a Zika outbreak, Wichmann dropped everything to develop an organic mosquito repellent.

"We tested against a wide variety of mosquitos...[including] the yellow fever mosquito, which is also the Zika virus mosquito and we showed zero bites for three hours in all three species of mosquitos, and that’s when really knew that we had something," Wichmann said. 

Last week, Wichmann’s company, Fit Organic, produced 50,000 bottles of this potentially life-saving mosquito repellent.

Looking ahead to the Rio 2016 Olympic, famous gymnasts such as Carly Patterson and Jacob Dalton have endorsed Fit Organic, which has already doubled its staff in preparation for the event. 

“We’re not trying to scare people, But he’s seen firsthand what this has done in Brazil," Wichmann explained. "Once it starts spreading, there’s nothing you can do to stop it and that’s why it’s important to protect yourself."

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