Unprecedented Series of Climate Change Ads Bring Climate Reality to Wall Street Journal

An unprecedented series of 12 advertisements is underway in The Wall Street Journal, bringing accurate, mainstream climate science to readers of the Journal opinion pages. Fenton, a social change communications agency with offices in New York, Los Angeles, San Francisco and Washington, D.C., wrote and designed the series for The Partnership for Responsible Growth, a D.C.-based organization campaigning for a market price on carbon.

The twelve ads will appear twice a week between June 14th and July 21st, ending just before the Republican Convention. They will be available at www.pricecarbon.org, a website built by Fenton. The ads cover several topics, including:

  • The basic physics of how CO2 from fossil fuels traps heat on earth
  • The stubbornly long life of carbon in the atmosphere
  • Military leaders on climate change as a “threat multiplier”
  • The carbon bubble risk to investors
  • How carbon pricing can stimulate economic growth
  • The risk of sea-level rise to the world’s major cities,
  • The threat to human health
  • The economics of renewable and other clean energy solutions

To view newly published ads as they are released online and in print on the pages of The Wall Street Journal, the supporting evidence behind each ad, and to take action in support of a market solution to climate change, visit the climate ad series website.

The partnership will also buy TV ads featuring prominent Republicans on the need to address climate change, which Fenton is producing. These will appear on FOX News during the Republican Convention.

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