Watch: The Wolf of McWall Street Eats Up the Spoils of Crony Capitalism

The humble origins of what became the McDonald's fast-food empire are not so embedded in our consciousness as the Big Mac. But that may be about to change with the upcoming release of "The Founder," starring Michael Keaton as Ray Kroc. 


“I know what you’re thinking,” Michael Keaton's character says. How the heck does a 52-year-old over-the-hill milkshake machine salesman build a fast-food empire with 1,600 restaurants and an annual revenue of $700 million? One word. Persistence.” 

"The Founder" stars Linda Cardellini, Michael Keaton and Patrick Wilson. The film is directed by John Lee Hancock, written by Robert D. Siegel and hits theaters August 5. 

Kroc initially pitched himself as the first franchisee outside of the company’s home base of Arizona and California - and essentially expand across America.  In 1955, he launched a structure for the proposed franchises. ‘McDonald’s System, Inc.’ But his obsession with the chain led him to seek exclusive rights to the McDonald’s name, which he secured just six years later. 

Kroc really loved the McDonald's name:

Understand the importance of honest news ?

So do we.

The past year has been the most arduous of our lives. The Covid-19 pandemic continues to be catastrophic not only to our health - mental and physical - but also to the stability of millions of people. For all of us independent news organizations, it’s no exception.

We’ve covered everything thrown at us this past year and will continue to do so with your support. We’ve always understood the importance of calling out corruption, regardless of political affiliation.

We need your support in this difficult time. Every reader contribution, no matter the amount, makes a difference in allowing our newsroom to bring you the stories that matter, at a time when being informed is more important than ever. Invest with us.

Make a one-time contribution to Alternet All Access, or click here to become a subscriber. Thank you.

Click to donate by check.

DonateDonate by credit card
Donate by Paypal

Don't Sit on the Sidelines of History. Join Alternet All Access and Go Ad-Free. Support Honest Journalism.