WATCH: The Super Bowl Ad That Doritos Doesn't Want You to See
When Doritos announced its annual “Crash the Super Bowl” competition, which airs the winning fan-made commercial during the year's most coveted TV advertising opportunity, corporate watchdog SumOfUs answered with “The Ad Doritos Don’t Want You to See.”
In this commercial, what begins as a feel-good, cheesy romance ends with the couple abruptly discovering that PepsiCo, Doritos’ parent company, is driving deforestation in Indonesia by purchasing unsustainably sourced palm oil.
Needless to say, the ad didn’t win the contest (that honor went to “Doritos Dogs”), but it has already racked up more than 2.5 million views on YouTube. Your move, Doritos. When it comes to the crunch the planet is feeling, don’t just let the chips fall where they may.