Koch Industries Now Sponsoring College Sports
Fifteen schools will be sponsored by Koch Industries, according to a report from ThinkProgress.
Texas A&M, Oklahoma State and 13 other institutions have their athletic departments under a contract with Learfield Sports, a Texas-based marketing company. Last month, Learfield Sports announced a partnership with Koch Industries. The ThinkProgress story quotes a Learfield officer who marveled at the prospect of helping, "Koch Industries dive into the dynamic marketplace of collegiate sports and develop a meaningful program across many states and many schools to help drive home their goals of being able to give back to the college communities and bolster recruitment awareness."
The schools receive a fee and Learfield is allowed to sell advertisements to anyone. Some of these contracts include prohibitions. As ThinkProgress points out, "Texas A&M and Oklahoma State athletics won’t sell sponsorship to contraceptive or feminine hygiene companies, but fossil fuel companies are quite welcome."
According to the report, Koch Industries was welcomed at a Texas A&M basketball home game this March and the audience was given exclusive "12th Man" towels emblazoned with the Koch logo.