WATCH: SNL Does Brilliant Skit Mocking Starbucks Race Awareness Campaign

Last night’s episode of Saturday Night Live featured a fake commercial that took aim at Starbucks’ recent — and disastrous — campaign to increase racial awareness by having its baristas initiate conversations with patrons about race relations in the United States.

After claiming that the #RaceTogether campaign “was on the right track,” the narrator says that “we at Pep Boys are starting a conversation too. This month, all Pep Boys mechanics are encouraged to start a conversation with you, the customer, about gender and sexual identity as part of Pep Boys’ new ‘#genderflect’ campaign.”

Although the commercial begins as a spot-on criticism of Starbucks, it quickly veers into uncomfortable territory. While attempting to mock the knowledge about gender and sexual identity presumably possessed by the blue collar mechanics employed by Pep Boys, it quickly veers into base stereotypes about members of the LGBT community.

“Listen,” one mechanic says. “I support whatever people want to do, like if you’re a guy, and you want to be a girl, that’s great. But me personally? I could never cut my dick off.”

Later, a mechanic tells a woman that “if you’ve got both parts down there, then be proud. If I had both, I’d be doing myself all day long.”

Another mechanic then walks up to her and says, “You know what my favorite show is? Ellen — and that’s important, because she used to be a man.”

“No, she didn’t,” the customer replies.

“Yes, she did,” the mechanic says, causing the customer to demand to be taken to her car.

Watch the entire commercial via Saturday Night Live below.

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.