7 Reasons Why Uber Launched a Desperate PR Campaign to Team up with the UN to Help Women

Plagued by an endless stream of accusations about sexism that stretches across the globe, the ride-sharing company Uber has entered the major leagues of corporate image repair by teaming up with the United Nations. The two organizations say they’re joining to advance gender equality and hire a million female drivers over the next five years. This is an exceptionally lofty goal considering Uber doesn’t currently have a million drivers of both sexes combined.

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Imagine you've forgotten once again the difference between a gorilla and a chimpanzee, so you do a quick Google image search of “gorilla." But instead of finding images of adorable animals, photos of a Black couple pop up.

Is this just a glitch in the algorithm? Or, is Google an ad company, not an information company, that's replicating the discrimination of the world it operates in? How can this discrimination be addressed and who is accountable for it?

“These platforms are encoded with racism," says UCLA professor and best-selling author of Algorithms of Oppression, Dr. Safiya Noble. “The logic is racist and sexist because it would allow for these kinds of false, misleading, kinds of results to come to the fore…There are unfortunately thousands of examples now of harm that comes from algorithmic discrimination."

On At Liberty this week, Dr. Noble joined us to discuss what she calls “algorithmic oppression," and what needs to be done to end this kind of bias and dismantle systemic racism in software, predictive analytics, search platforms, surveillance systems, and other technologies.

What you can do:
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