The Super-Rich Don’t Care About Us - And That Will Be Their Downfall

The news this week that a bank helped wealthy customers to dodge taxes should not come as a surprise to many. The super-rich have long held some profoundly distorted ideas about the world. They are more than averagely likely to believe their achievements are the product of their superior brains and hard work. They may believe the Selfish Gene rhetoric that those with the best genes rise to the top of the pond, and at the bottom is genetic sludge. They are oblivious to any evidence to the contrary. They have no idea that had they been born on a sink estate they too would have sunk.


This is partly because the super-rich are no longer exposed to data and experiences that contradict their worldview. Flitting between their various homes around the world, they know nothing of our lives. They have never, ever had to sit on the phone waiting for the next available customer support agent – “your call really matters to us” – to try and fix their phone/Internet/energy bill issue.

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