McDonalds' Latest Desperate Attempt To Convince People Its Food is Actually Food
Despite a great deal of doubt from consumers, McDonald's continues to insist that its food products are actually made from what, well, the food they're advertised to be. For example, its beef patties are made from 100% beef and its Chicken McNuggets are actually made from chicken, they claim. But consumers aren't quite buying it.
A few months back, the fast food giant produced a television ad of its "question box," where it answered what it said were misconceptions by consumers about the contents of its food. The commercials, which starred former Mythbusters star Grant Imahara, answered embarrassing questions like "I heard there was horse meat in your food." Yet, McDonald's said that its public relations campaign was put in place to assuage any public doubt, not further fuel misperceptions. Evidently, this hasn't yet worked, because McDonald's is still fighting this battle. After all, if you're constantly answering such questions to begin with, you've probably pretty much lost the battle.
But McDonald's keeps fighting on, producing yet another video to explain that its Chicken McNuggets are actually made from, well, chicken and not the "pink slime" as many websites claim. McDonald's sent Imahara to a Tyson chicken plant in Tennessee, where he watched Chicken McNuggets being made. Imahara played the role of a doubting consumer, bringing along a tablet on which he Googled "Chicken McNuggets" only to find pictures of the pink slime, a rumored ingredient. To this a Tyson plant manager said "I don't know where that picture came from, but that's not in Chicken McNuggets."
As Imahara watched McNuggets being made, he tried to bust another myth, asking if there were any chicken feet in McNuggets, again getting a firm denial from the plant manager.
Time will tell, as this mythbusting campaign is still young, but all McDonald's may be doing is cementing public perceptions about its food. Trying to change our mutual impressions of consumers by telling them that they're wrong might not be an effective means of persuasion. Some critics say McDonald's might have to go further, perhaps even shaking up its menu.
As Chris Morran of Consumerist puts it:
Like the decades-old false claim that Twinkies can sit on store shelves for years and will outlast a nuclear explosion, there are numerous myths and muddied facts about what’s in McDonald’s food. And just like the Twinkie tale, simply telling the public that it’s not true isn’t going to erase these stories from our cultural memory.
Watch the video on how Chicken McNuggets are made and tell us what you think about their campaign in the comments below.