VIDEO: CBS Sportscaster James Brown Nails Message of Ray Rice Affair: 'This Is a Call to Men to Take Responsibility'

Last night, CBS Sportscaster James Brown finally said what has needed to be said for a long long time: that men must take responsibilty for the scourge of domestic violence, and that a culture that devalues women inevitably leads to abuse. He said it concisely, powerfully and to the right audience: the overwhelmingly male pro football audience that was kicking back to watch a Baltimore Ravens (Ray Rice's former team) vs. Pittsburgh Steelers game.

While Ray and Janay Rice have been the recent subject of most of the commentary around the domestic violence issue, some of it virulently sexist, Brown wanted to make it clear that the problem is much "bigger than football." About 600 women have died at the hands of their abusers since the now infamous incident in the Atlantic City elevator, according to his and domestic violence experts' calculations.

“Wouldn’t it be productive if this collective outrage, as my colleagues have said, could be channeled to truly hear and address the long-suffering cries for help by so many women and, as they said, do something about it?," Brown asked his audience.

“Like an ongoing comprehensive education of men of what healthy, respectful manhood is all about, and it starts with how we view women. Our language is important. For instance, when a guy says ‘you throw the ball like a girl,’ or ‘you’re a little sissy,’ it reflects an attitude that devalues women. And attitudes will eventually manifest in some fashion.”

Brown just earned himself a lot more fans for telling it like it is.

Watch it for yourself:

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.