VIDEO: CBS Sportscaster James Brown Nails Message of Ray Rice Affair: 'This Is a Call to Men to Take Responsibility'

Last night, CBS Sportscaster James Brown finally said what has needed to be said for a long long time: that men must take responsibilty for the scourge of domestic violence, and that a culture that devalues women inevitably leads to abuse. He said it concisely, powerfully and to the right audience: the overwhelmingly male pro football audience that was kicking back to watch a Baltimore Ravens (Ray Rice's former team) vs. Pittsburgh Steelers game.

While Ray and Janay Rice have been the recent subject of most of the commentary around the domestic violence issue, some of it virulently sexist, Brown wanted to make it clear that the problem is much "bigger than football." About 600 women have died at the hands of their abusers since the now infamous incident in the Atlantic City elevator, according to his and domestic violence experts' calculations.

“Wouldn’t it be productive if this collective outrage, as my colleagues have said, could be channeled to truly hear and address the long-suffering cries for help by so many women and, as they said, do something about it?," Brown asked his audience.

“Like an ongoing comprehensive education of men of what healthy, respectful manhood is all about, and it starts with how we view women. Our language is important. For instance, when a guy says ‘you throw the ball like a girl,’ or ‘you’re a little sissy,’ it reflects an attitude that devalues women. And attitudes will eventually manifest in some fashion.”

Brown just earned himself a lot more fans for telling it like it is.

Watch it for yourself:


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