VIRAL VIDEO: Journalist Introduces the 'Rubble Bucket Challenge' to Bring Attention to Gaza

Ayman al Aloul, a journalist based in Gaza, really wanted to take part in the international Internet phenom, the ALS Ice Bucket Challenge. But since he is in Gaza, which has been subjected to Israeli airstrikes almost continually for at least a month, there is no water around, and definitely no way to freeze it. 


So he came up with a bucket challenge to bring attention to another plight: Gaza's

In a video that is rapidly going viral, al Aloul has someone dump a bucket of dusty rubble on his head. Dusty rubble is in great supply in Gaza. “If five famous people in the world like actors or presidents will do the challenge, that means I succeeded in sending the message about Gaza,” al Aloul says right before his dousing.

Watch:

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