WATCH: Two Drastically Different Views of Why We Work So Hard - Ford Vs. GM

Remember that obnoxious ad Cadillac ran during the Super Bowl? The one Fox News contributor Jonathan Hoenig enthusiastically insisted “celebrates America’s essential sense of life."


.

For those who need a refresher, standing by a big home swimming pool actor Neal McDonough explains America’s essential sense of life, “Why do we work so hard?  For this? For stuff? Other countries, they work, they stroll home, they stop by the café. They take August off. Off. Why aren’t we like that?

“Because we’re crazy, hard working believers, that’s why. These other countries think we’re insane. Whatever.”

Sliding into the Cadillac ELR electric McDonough concludes, “You work hard. You create your own luck. And you gotta believe anything is possible. As for all the stuff, that’s the upside of taking only two weeks off in August. N’est ce pas?”

This week Ford struck back with an ad virtually identical in structure and cadence but 180 degrees different in message.  And spokesperson. Pashon Murray is a striking woman who, with Greg Willerer, co-founded Detroit Dirt a group dedicated to converting organic scraps into fertile soil that can help grow an urban food system on unused land.

Standing in front of two rows of compost Ms. Murray explains her distinct perspective, “Why do I work so hard?  For what?  For this?  For dirt?  Other countries, they work, they stroll to the market and buy locally grown food. Locally. Why aren’t we like that? Well more and more of us are like that.”

Sliding into a C-Max Energie electric hybrid Murray concludes, “It’s pretty simple. You work hard. You believe that anything is possible. And you try to make the world better.  You try. As for helping a city grow good clean healthy vegetables, that’s the upside of giving a damn. N’est ce pas?”   

Two ads. Two value systems. GM’s celebrates self. Ford’s celebrates community. GM’s honors the 1 percent. Ford’s speaks to the rest of us.

One more thing. The base price of a Cadillac ELR is $76,000.  The C-Max Energi Hybrid sells for $33,000.

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

Close
alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.