VIDEO: Photoshop ‘Body Evolution’ Clip Goes Viral

Ever wonder how to attain that “perfect body” plastered across billboards and magazine advertisements? The answer it seems lies in Photoshop as a re-released YouTube video taking the web by storm illustrates, Huff Post reported.


Created by Global Democracy.com in 2011, the clip which has re-surfaced all over social media this week, demonstrates the full extent of airbrushing techniques used on models.

The purpose of the video is to encourage “mandatory disclaimers” in advertising which state that a model has had her body digitally manipulated in the hope of discouraging the practice of airbrushing. 

The creators believe that the “perfect” body types depicted in mass media, which are digitally enhanced, have a profound negative impact on self-esteem of young girls and are extremely misleading.

Watch the video and decide for yourself:

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

DonateDonate by credit card

Close

Thanks for your support!

Did you enjoy AlterNet this year? Join us! We're offering AlterNet ad-free for 15% off - just $2 per week. From now until March 15th.