Epic Fail: JP Morgan's Worst Public Relations Stunt Ever [VIDEO]

What was once arguably the most "admired bank in America," is now the country’s most hated, according to last night's All In With Chris Hayes.

JP Morgan Chase & Co, the target of at least eight Justice Department investigations, announced a Q&A Twitter chat this week for students to ask the bank’s vice chairman for career advice by using the hashtag #askjpm.

The move resulted in an immediate backlash from some 6,000 twitter users.

All at once the ‘hate tweets’ began pouring in...

“Do your settlement lawyers and social media people sit at the same table for lunch or different tables?”

“Why did you think this would be a good idea?”

“Did you have a specific number of people’s lives you needed to ruin before you considered your business model a success?"

Almost as fast as the social media move was announced, it was called off with the bank tweeting – “Tomorrow’s Q&A canceled. Bad Idea. Back to the Drawing Board”.

Back to the drawing board indeed JP Morgan.

Watch the epic fail here.

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

DonateDonate by credit card


Don't Sit on the Sidelines of History. Join Alternet All Access and Go Ad-Free. Support Honest Journalism.