Hate Women, Make Money: 8 Ads and Products That Take Sexism to New Lows

A Texas signage company recently made the Internet angry by using an image of a woman who has been bound, gagged and held captive in the back of a truck to sell tailgate decals.

The image is violent and disgusting, but here’s the other troubling thing: It did exactly what owner Brad Kolb intended — drum up new business.

After noting that the decal had brought in new customers, Kolb remarked to a local news station the he “wasn’t expecting the reactions we got, nor do we condone this by any means.” In fact, he is now trying to spin the stunt as an effort to raise awareness about violence against women.

Kolb probably felt pretty comfortable using blatantly misogynistic imagery to make money because there’s a good marketing precedent for this kind of thing. Plenty of ads use women’s bodies and women’s sexuality to sell products, and those ads are undoubtedly sexist and deserving of critique. But some companies take rank misogyny to new lows, cutting away with metaphors and quietly offensive assumptions about gender to let raw contempt for women and a disregard for their safety stand front and center.

A roundup of nine of the worst ads we’ve seen recently:



Understand the importance of honest news ?

So do we.

The past year has been the most arduous of our lives. The Covid-19 pandemic continues to be catastrophic not only to our health - mental and physical - but also to the stability of millions of people. For all of us independent news organizations, it’s no exception.

We’ve covered everything thrown at us this past year and will continue to do so with your support. We’ve always understood the importance of calling out corruption, regardless of political affiliation.

We need your support in this difficult time. Every reader contribution, no matter the amount, makes a difference in allowing our newsroom to bring you the stories that matter, at a time when being informed is more important than ever. Invest with us.

Make a one-time contribution to Alternet All Access, or click here to become a subscriber. Thank you.

Click to donate by check.

DonateDonate by credit card
Donate by Paypal
{{ post.roar_specific_data.api_data.analytics }}