Capitalism’s Grossest Win: The Final Triumph of Black Friday
For wily veterans of a decade of Black Friday doorbuster sales, 2012 was the year that the last semblance of a boundary between the actual day of Thanksgiving and the formal commencement of the holiday shopping season finally collapsed. It wasn’t just the decision by some of the biggest retailers to move their opening hours earlier than ever before. For many customers, the exact time when the doors were unlocked was irrelevant, because Thanksgiving had already become completely subsumed in shopping mania. What difference does it make if the doors open at 8 p.m. or midnight, if you were already in line days earlier?