On the Lookout for Attempts to Indoctrinate Our Schoolchildren? Try the American Coal Industry!

Friends of Coal (FOC) is a front group created by the West Virginia Coal Association. Its mission is to “inform and educate West Virginia citizens about the coal industry” and “provide a united voice” for the industry. To make dirty coal seem appealing, FOC has sponsored or initiated license plates, football games, basketball practices, plane jumps, fishing events, and scholarships.


FOC is now selling coal to children. ThinkProgress obtained the “Let’s Learn About Coal” coloring book, which asks children to unscramble statements about the “advantages” of coal, such as “Than coal other cheaper is fuels” (”Coal is cheaper than other fuels”). Kids also learn that coal is “important” and “provides jobs for lots of people!”:

Coal Coloring Book

The FOC Ladies Auxiliary has been handing the coloring book out to children around West Virginia as part of a “Coal in the Classroom” campaign.

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