As the saying goes, what really matters isn't what people think, it's what they think about: Debunking falsehoods is fine, but the more that news media embrace it as if it's a cure-all, the worse we'll all be. The solution isn't to refute, it's to ignore.
Useful, but not sufficient. Sometimes ignoring falsehoods isn't enough. Refusing to pass on the swill spewing from the mouths of liars, intellectual scoundrels, and men with conflicted national loyalties would not have stopped the Bush/Iraq war, for example.
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