The Secret Right-Wing Strategy on Health Care—Exposed!

Conservative pollster Frank Luntz recently provided right wingers on Capitol Hill a secret 28-page memo entitled The Language of Healthcare 2009—which has leaked! The memo was intended to offer a message framing strategy to defeat President Obama’s plan to provide health care for all. But the document is more useful to progressives than conservatives.


Dr. Frank Luntz is a right-wing spinmeister who won broad influence by acting as pollster for Newt Gingrich, helping to frame the 1994 Republican Contract with America. Over the last dozen years, corporations and conservative ideologues have paid Luntz tens of millions of dollars to craft their messages, and his research has included “hundreds of thousands of telephone interviews, hundreds of dial sessions and focus groups, and literally a million research hours.” In short, he knows what he’s talking about.

Luntz briefed House Republicans about his findings at a closed-door session yesterday (where he was very angry that his memo had been leaked). The memo is based on polling and dial sessions conducted within the last few weeks. If you want all the gory details, you can read the entire memo here. The substance can be grouped into three overall lessons for progressives.

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