Andy Samberg: The Hilarious King of YouTube

AdAge's Michael Learmonth declares Andy Samberg King of YouTube as he reports that SNL's digital short "Jizz in My Pants" is the most-watched YouTube video of the past month, clocking in thus far at 6.7 million views. Of course, what makes this interesting is that "Jizz in My Pants" is one of the rare SNL clips available on the Google-owned YouTube:


NBC has a tortured relationship with YouTube, and takes a hard line toward enforcing copyright. The video's presence on YouTube likely has something to do with the fact that the song is the first single from Universal Music Group's upcoming release, "Incredibad," and the label has some interest in building an audience for it. The video was uploaded by Samberg's production company, The Lonely Island.

NBC is trying to make a buck from the short on its own site via advertising from Nissan and Wrigley's, where the video is receiving far fewer views (561,000). NBC also gets 70%-80% of the ad revenue from sales on Hulu.com, which doesn't disclose views but is running the video with an Absolute Vodka ad.

Last month, Ars Technica speculated that Samberg's viral hit "Lazy Sunday" was responsible for YouTube's $1.5 billion sale. The video, which debuted in December 2005, is widely credited with introducing YouTube to America, but NBC had it removed from the site so it could host it exclusively in its own player.

Watch Samberg's hit clips below:

The latest, Jizz in My Pants:

The first, Lazy Sunday:

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

Close
alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.