GRITtv With Laura Flanders: Obamaâ€™s Win, Was It Marketing Or a Movement?
Barack Obama raised a record amount of money in his campaign against John McCain. At the end of September he had amassed a total of $605 million from more than three million donors. And a lot of that money came from small donors who gave again and again or volunteered for the campaign. He built a small army of regular people who spread across the country and generated enthusiasm rarely seen in contemporary American politics.
It was groundbreaking and impressive, but how did Obama win -- was it marketing or a movement? Personality, policy or a perfect storm?
Today on GRITtv MATT TAIBBI, BENNETT ZIER, and BILL FLETCHER on how Obama won.