The Power of the Internet and the Failure of Rovian Politics


Age has finally become an issue for John McCain. But the problem isn't the candidate's 72 years; it's the antediluvian approach of his campaign.



McCain is running a textbook Rovian race: fear-based, smear-based, anything goes. But it isn't working. The glitch in the well-oiled machine? The Internet.



"We are witnessing the end of Rovian politics," Eric Schmidt, CEO of Google told me. And YouTube, which Google bought in 2006 for $1.65 billion, is one of the causes of its demise.



Thanks to YouTube -- and blogging and instant fact-checking and viral emails -- it is getting harder and harder to get away with repeating brazen lies without paying a price, or to run under-the-radar smear campaigns without being exposed.



But the McCain campaign hasn't gotten the message, hence the blizzard of racist, alarmist, xenophobic, innuendo-laden accusations being splattered at Obama.



And it seems that the worse McCain is doing in the polls, the more his team is relying on the same gutter tactics. So over the next 15 days, look for the McCain campaign to become even uglier. That's what happens when following Rovian politics is your only strategy -- and Rovian politics isn't working.



McCain has stockpiled his campaign with Rove henchmen, including not one but three of the people responsible for the political mugging inflicted on him in 2000.



Just last week he brought on Warren Tompkins in an "unofficial" capacity to see how receptive North Carolina would be to some Rovian slime. After all, it's right next door to South Carolina, where in 2000 Tomkins and his buddies in the Bush campaign spread race-baiting rumors about McCain having an illegitimate black daughter (referring to McCain's adopted Bangladeshi daughter Bridget).



And those disgraceful robo-calls that McCain is running? They were done with the help of Jeff Larson and his firm FLS-Connect -- the same firm that created the robo-calls smearing McCain in 2000.



At the time, McCain's reaction to the attacks on him was: "I believe that there is a special place in hell for people like these."

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

Close
alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.