Watch Rachel Maddow's Debut Show Launch on MSNBC Tonight: She Fights Lies Uttered by Politicians, Repeated by Media

Rachel Maddow, Air America's homegrown star and the hottest new face on TV, is launching her very own new show tonight -- Monday, Sept. 8 at 9 p.m. on MSNBC -- and the Masher couldn't be happier. There are thousands of people -- Facebookers and all -- who are planning parties to watch the debut. Let's all watch it by the millions and blow those ratings through the roof and show the MSM turkeys that smart, provocative, truth-telling journalism and commentary has a potential massive audience.

It goes without saying that Maddow has myriad fans from every walk of life. (Feel free to visit the "unofficial" Rachel Maddow fan site.) Still, the Masher finds it rather astounding how much goodwill and admiration is being beamed to Maddow -- and how many unabashed sexual crushes. She must be feeling a super glow. When AlterNet posted The Nation's article about Maddow by Rebecca Traister, the staff was astounded. AlterNet commenters are a very critical and cranky bunch -- and many a writer has freaked out, run away and decided not to engage with the sharp-tongued denizens of the AlterNet underground. But not for Maddow. It was a near-unanimous lovefest. There were hundreds of glowing love letters (hopefully we'll get a chance to share some of them with you soon).

The corporate media hasn't quite known what to make of Maddow, since her rise seems to have no historical parallels. The best way they have been able describe it is as the second coming of Keith Olbermann, for whom she has substituted on his signature show Countdown. According to New York Times TV writer Bill Carter, the emergence of Maddow, along with Olbermann, has "led to an unofficial rebranding of MSNBC as the liberal alternative to Fox News, which is dominated by conservative hosts like Bill O'Reilly and Sean Hannity."

Of course Maddow is very different from Olbermann in style, temperament and approach. No doubt her show will strike a different chord than the sometimes bombastic approach that has made Olbermann Bill O'Reilly's bete noir and a very popular TV dude, but he hasn't exactly brought subtle analysis to cable TV. The Masher guesses that Maddow will be more unpredictable. In a telephone interview with Carter, Maddow discussed her new role:

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Imagine you've forgotten once again the difference between a gorilla and a chimpanzee, so you do a quick Google image search of “gorilla." But instead of finding images of adorable animals, photos of a Black couple pop up.

Is this just a glitch in the algorithm? Or, is Google an ad company, not an information company, that's replicating the discrimination of the world it operates in? How can this discrimination be addressed and who is accountable for it?

“These platforms are encoded with racism," says UCLA professor and best-selling author of Algorithms of Oppression, Dr. Safiya Noble. “The logic is racist and sexist because it would allow for these kinds of false, misleading, kinds of results to come to the fore…There are unfortunately thousands of examples now of harm that comes from algorithmic discrimination."

On At Liberty this week, Dr. Noble joined us to discuss what she calls “algorithmic oppression," and what needs to be done to end this kind of bias and dismantle systemic racism in software, predictive analytics, search platforms, surveillance systems, and other technologies.

What you can do:
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