Media Mash: Rachel Maddow Gets Own Prime-Time Show on MSNBC

The hottest newscaster in TV land just landed her own show, when former MSNBC general manager Dan Abrams stepped aside for other tasks, paving the way for Maddow to take over the 9 p.m. slot on September 8th. This move solidifies the rebranding of MSNBC, with Keith Olberman as the centerpiece, as a progressive alternative to the right-wing, White House driven drivel at Fox News.

The Masher screams Hallelujah!

New York Times Bill Carter's TV Decoder column provides the background.

The addition of Ms. Maddow as prime-time host had been expected for some time. Only a month ago, Mr. Griffin said she was at the top of the list to get a show at the network, and would likely get one soon.

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