Stephen Colbert's "Bump" -- Dems' Popularity Ratings Spike After Appearances
Stephen Colbert, the satirist and host of The Colbert Report on Comedy Central, claims that candidates receive a "bump" from appearing on the show. It turns out that "The Colbert Bump" actually exists for Democratic candidates.
Henry Farrell sums up the phenomena:
Democratic candidates who appear on the Report receive a statistically significant "Colbert bump" in campaign donations, raising 44% more money in a 30-day period after appearing on the show. However, there is no evidence of a similar boost for Republicans. These results constitute the first scientific evidence of Stephen Colbert's influence on political campaigns.
(Hat tip: Kevin Drum, Political Animal)