Sexy, Smooth...Ten Year Olds?

This post, written by Jill Filipovic, originally appeared on Feministe

Well this officially ruined my day: Nair is marketing hair-removal products to ten-year-olds. And their ad campaign is all about how "empowerful" it is to have smooth legs when you're a pre-teen.

Their ad campaign is also really pathetic:
"I am a citizen of the world," reads the ad copy. "I am a dreamer. I am fresh. I am so not going to have stubs sticking out of my legs."
Um. I know ten-year-olds are ten and all, but do advertisers think that they're also illiterate and innately drawn to non-sequitors?

They're going after the mens, too, and "manscaping" is apparently in vogue. But somehow even that has gotten twisted in a woman's responsibility:
"We've done some studies where we've removed the hair on men's knuckles, and some of the men like it so much they keep doing it," Ms. Frankel said. "I wax my husband's knuckles every time I give him a manicure, and have for about five years."
Right after he gives you a pedicure. ...right?

Enjoy this piece?

… then let us make a small request. AlterNet’s journalists work tirelessly to counter the traditional corporate media narrative. We’re here seven days a week, 365 days a year. And we’re proud to say that we’ve been bringing you the real, unfiltered news for 20 years—longer than any other progressive news site on the Internet.

It’s through the generosity of our supporters that we’re able to share with you all the underreported news you need to know. Independent journalism is increasingly imperiled; ads alone can’t pay our bills. AlterNet counts on readers like you to support our coverage. Did you enjoy content from David Cay Johnston, Common Dreams, Raw Story and Robert Reich? Opinion from Salon and Jim Hightower? Analysis by The Conversation? Then join the hundreds of readers who have supported AlterNet this year.

Every reader contribution, whatever the amount, makes a tremendous difference. Help ensure AlterNet remains independent long into the future. Support progressive journalism with a one-time contribution to AlterNet, or click here to become a subscriber. Thank you. Click here to donate by check.

Close
alternet logo

Tough Times

Demand honest news. Help support AlterNet and our mission to keep you informed during this crisis.